Fun is a key element in social media. After all, people use Facebook and Twitter not just because it’s useful and provides information, but because it’s fun and engaging.
#CPP1stday started as a fun way to generate and capture the excitement about the first day of classes. Public Affairs teamed with ASI in this social media campaign, hoping to make the first day a buzz-worthy topic. We also wanted to use #CPP1stday to introduce ourselves in the social media world and promote conversations with old friends and new voices.
It worked! #CPP1stday generated hundreds of tweets and retweets on Twitter, lots of photos on Instagram, and hundreds of likes and comments on Facebook. (We won’t even get into Tumblr.) The
Storify story shows just a slice of what students, faculty and staff were thinking, saying and seeing. The diversity of thought, excitement and sheer volume of chatter is amazing!
Yes, social media is a lot fun, but it also requires thought and preparation.
GAS Creative Group developed flyers to promote #CPP1stday. Public Affairs designed a welcome back message, which included the hashtag, for the electronic marquees. We both planned out a few messages in advance and invited our on-campus friends to use the common hashtag.
On the big day, we posted pictures, tweeted questions, responded to others’ posts and kept up with the multitudes of conversations. What did we learn? Being part of the Cal Poly Pomona family is incredibly fun!
Connect with us on
Facebook, Twitter, Google+ and YouTube. (We’re working on an Instagram profile page.)
[<a href="http://storify.com/calpolypomona/first-day-of-classes-at-cal-poly-pomona" target="_blank">View the story "First Day of Classes at Cal Poly Pomona" on Storify</a>]</p> <h1>First Day of Classes at Cal Poly Pomona</h1> <h2>We want to know about your first day of classes at Cal Poly Pomona on Thursday, Sept. 20. Tweet about it, update your Facebook status, take a picture. Be sure to tag it with #CPP1stday</h2> <p>Storified by Cal Poly Pomona &middot; Fri, Sep 21 2012 13:26:06</p> <div> <h2><b>Be a part of the story. </b>Tweet, Facebook, Instagram, Tumblr — however and wherever you are, tell us about your first day of classes. #CPP1stday</h2> </div> <div><b>It’s a beautiful Thursday at Cal Poly Pomona for thousands of students to start the school year. We’re seeing a range of emotions on Twitter and Facebook, from excitement to&nbsp;frustration and everything in between.</b></div> <div>First day of school went pretty smoothly. It’s always helps to know some ppl in class. #CPP1stdayEdward Park</div> <div>Having a blast #CPP1stdayDevon Graves</div> <div>Our @OSLCC Welcoming Squad! #CalPolyPomona @jeewleeaah @spring2008 #CalPolyPomona #CPP1stDay #BroncosOffice of Student Life &amp; Cultural Centers</div> <div>My mom is so sweet. She gave me a present for #cpp1stday of my senior year. Thanks Mom! http://instagr.am/p/PzOFasQjvJ/Erin O’Brien</div> <div>This math class is going to be so great. I never thought I’d ever speak those words. #collegelife #CPP1stdayKati martinez</div> <div>Collins Ambassadors welcome students back on the first day of school!! #CPP1stday http://pic.twitter.com/QhNoK8HgThe RKR</div> <div>Most beautiful words you can hear on the 1st day: &quot;Everyone on the Waitlist will be added.&quot; ^_^ #CPP1stdayNestor Saavedra</div> <div>OMG I already love my professor!!! #CPP1stdayAimeeGtz</div> <div>Who knew CPP would be on the twitter hahaha #CPP1stday @ California State Polytechnic University, Pomona http://instagr.am/p/PzbfxIAYp0/Stephen A</div> <div>Excited for new teachers, friends and opportunities. #CPP1stdayMichelle Phillips</div> <div>#CPP1stDay http://instagr.am/p/PzlSoxgsI_/Oscar Flores</div> <div>Theater in 40 minutes! #CPP1stdaySahak S</div> <div>Welcome back @calpolypomona! I’m certain all my #BIO115 students are ready to start a great quarter at 7:45am this morning. #CPP #CPP1stdayFrancisca D Herrera</div> <div>First day of school is always the best! Then it seems to go down hill #CPP1stdayDesi</div> <div>Welcome Broncos! Share with us your first day experience #CPP1stDay @ University Library – Cal Poly Pomona http://instagr.am/p/PzNhaJQTgo/OSLCC</div> <div>Goodmorning #firstdayofschool #architecture #cpp @ Cal Poly Pomona Building 9 http://instagr.am/p/PzbrhWCYpG/Alan Macias</div> <div><b>It’s only 9:30 a.m. and there’s already a crowd at the&nbsp;Starbucks at the University Library. How did the campus function pre-Starbucks? #CPP1stday</b></div> <div>Already a crowd at the library Starbucks. Anyone surprised? #CPP1stdayCal Poly Pomona</div> <div>Ahhh what?!? The library has a Starbucks now!Casey Coulter</div> <div>Oh this is nothing, just wait till the line goes around the perimeter of the inside, happens usually when you need coffee immediately to stay away after a all-nighter.Deandre King</div> <div>All checking their Facebook no doubt.George Martinez</div> <div>i’m still jealous that there is a starbucks on campus now lol…..this was definitely needed back during the years of 2000-2005…enjoy current students, CPP is on the up for change I see.Caren Ware</div> <div><b>Parking and traffic are especially difficult on the first day of the quarter.&nbsp;People are learning new routes, new routines and new schedules. We always recommend arriving early. It never hurts to plan ahead.#CPP1stday</b></div> <div>The first day of classes is always a busy one. We recommend arriving early. Please be patient with traffic &amp; parking! #CPP1stdayCal Poly Pomona</div> <div>I wish I didn’t have an afternoon class, I’m not gonna find parking. #CPP1stDayChris Morgutia</div> <div>parking succckkkkks! #cpp1stdayThomas Rousseve</div> <div>Just got my spot no problemoCelia Amaya</div> <div>Thank God most of my classes are at night this quarter!Melissa Stevens</div> <div>My parking permit never came in the mail so now I’m sitting in front of cashiering services waiting for them to open. If the school expects me to pay fees on time then I expect them to fulfill their end of the obligation.Sunny Lee</div> <div>Took me 35 minutes from temple ave to cpp.. -__- #cpp1stdayBen Zeimis</div> <div>WE NEED MORE PARKING SPACESSSSSSS!!!!!!!Elias Tahhan</div> <div><b>If you can see it, Instagram it. Amazing how one little app has changed our world in the past year. #CPP1stday</b></div> <div>Show us a picture of your 1st day back on campus. It can be anything: fav study spot, best class, beautiful trees, friends. #CPP1stdayCal Poly Pomona</div> <div>Chilling in the #library watching #netflix waiting for my other class to begin #calpolypomona #CPP1stday http://instagr.am/p/P0BbpBzgKW/Daniel Salas</div> <div>And who said we don’t have beautiful places on campus? #cpp #cpp1stday #japanesegarden #nature #myphotos #pe http://instagr.am/p/P2T1GdHhzu/Marina Zanzarini</div> <div>Posting up #school #cpp #reptile #greenhouse #Cayman #cpp1stdayalex fong</div> <div>#cpp1stdayChris Zelaya</div> <div>#cpp1stday #cpp #cla #pomona #school #libraryKirsten Howell</div> <div>It was a good first day of #school at #CalPolyPomona been here all day but I’m glad my 7-9:50PM class got cancelled! Now leaving and heading home, I’m so glad Fall 2012 begun already, I needed a #distraction big time because your #love still #haunts me! #CPP1stDay #ChillDaniel Salas</div> <div>I’ve missed you pointy building #CPP1stDay http://instagr.am/p/P0NjXtR28a/kathy</div> <div>BFSA pinning ceremony – welcome new Black Broncos! #CPP1stday #wedodiversity #gobr @ Bronco Student Center http://instagr.am/p/Pzz7C5A2HO/Alex Preston</div> <div>@evetron #cpp1stday (: http://instagr.am/p/P0pSUazPST/Tori Rogers</div> <div>A fresh ASI polo for a new year. #CPP1stday #Gassie #GoBroncos @ Gas Creative Group http://instagr.am/p/Pze67eA2I7/Alex Preston</div> <div>#cpp1stday #packedclass http://instagr.am/p/Pzpd-hy_ha/Luis Carmona</div> <div><b>The new&nbsp;College of Business Administration complex held its first classes today in the new buildings. The tiered case rooms, special laboratories, and&nbsp;seating areas in the hallways and courtyard elevate the overall educational experience. Plus, an Einstein Bros. Bagels is now open in Building 164.</b><b><br /> </b><b>If you’re a business student, here’s what you need to know. Building 162 houses the auditoriums, Building 163 has classrooms, and Building 164 is home to faculty and administrative offices. For a map and more info, go to&nbsp;https://cba.csupomona.edu/cba/news/complex_map.aspx.</b></div> <div>New school year. New building. New reasons to be excited! Welcome #business students. #CPP1stdayCBA CPP</div> <div>Do you have a class in the new CBA complex? What do you think of the new bldgs and classrooms? #CPP1stdayCal Poly Pomona</div> <div>i actually feel like a business student now.Daniel Rangel</div> <div>It’s nice
except my class doesn’t have a clock or trash can lolMonique Christine</div> <div>I am in LOVE with the new College of Business Administration! Great job!Angelica Salazar</div> <div>First day of school. Classes in new building. @ California State Polytechnic University, Pomona http://instagr.am/p/Pzt0hoyXAw/ἰṙṿἰṅḡ</div> <div>Lox bagel at Einstein Bros in the new College of Business building #cpp1stdayKenny Flores</div> <div>Lovin the new business building here at @calpolypomona #CPP1stdayBrian Crane</div> <div>New school year. New building. New reasons to be excited! Welcome #business students. #CPP1stdayCBA CPP</div> <div>Dang, this CBA building is slick #CPP1stday http://pic.twitter.com/ERTXSpj1Kenny Flores</div> <div>First class in a brand new building #CPP #CPP1stDayRodolpito</div> <div>RT @inlandbizz: A marketing class in session at Cal Poly Pomona. The campus’ new business complex opened today. http://pic.twitter.com/SzC2evdQCal Poly Pomona</div> <div>Had a great time showing the new complex to @inlandbizz #CBAhomeCBA CPP</div> <div><b>What’s for lunch? It’s time for show and tell. #CPP1stday</b></div> <div>Hungry anyone? Check out the CPP dining hours. RT @cppdining: … and we’re back! #CPP1stDay http://fb.me/FRDsYJlLCal Poly Pomona</div> <div>Working the first day of the quarter.. #cpp1stday #healthiestluncheverZoe Lance</div> <div>Really. Already. #cpp1stday http://pic.twitter.com/FaO7ws4Ltaljd</div> <div>Lunch nom! #cpp1stdayJennifer Lopez</div> <div>Hmmm. Perhaps Mr. Panda is right today. #fortune #fortunate @ Campus Center Marketplace http://instagr.am/p/Pztn4JGfUW/Tony Sanchez</div> <div>Just when I thought today couldn’t get better it ends with this #CPP1stDay #SubWay #SobeRudy Munoz</div> <div>I need to make friends ASAP, I don’t want to be eating alone during U-hour the whole quarter lol #CPP1stDayMadeline Diaz</div> <div><b>Tom, the university photographer, is now on Instagram! Follow him on Instagram at cppzaz.</b></div> <div>Cashiers office line.cppzaz</div> <div>First class in new college of business building, MHR 301.cppzaz</div> <div>Photo by cppzaz * Instagramcppzaz</div> <div><b>We love hearing everyone’s thoughts and observations about the first day of classes. Keep them coming!&nbsp;#CPP1stday</b></div> <div>Just saw a guy wearing a shirt that flat out says &quot;I’m looking for a girlfriend&quot; on it. #CPP1stdayMeganPaige</div> <div>You can’t speed walk and look cool at the same time #cpp1stdayAndrew Paige</div> <div>Its #CPP1stday but i don’t have class til tomorrow..oh well see you guys tomorrow!(:Drew✈Δ</div> <div>&quot;Always, Always, ALWAYS … attend the events with free food!&quot; – ASI President Chris Osuala @YourASICPP #CPP1stDayKambria Baptiste</div> <div>#CPP1stday Just finished up a photoshoot with Architecture Alumna/Donor Juliana Terian. Look for it in the first issue of Link Magazine.Cal Poly Pomona ENV</div> <div>Keep them coming! RT @yourasicpp: We love seeing the day unfold with all the #CPP1stday tweets!Cal Poly Pomona</div> <div>My last first day at cal poly! Enjoy this beautiful campus while you can, because 4 years sure go by quickly! #CPP1stdayMaddy Mazurek</div> <div>It’s 102 degrees outside. #CPP1stDayRob Duffy</div> <div>Dear Fall 2012,Let’s do this.#cpp1stdayMichael Miroux</div> <div>@lesliee22 Isn’t it amazing how the campus comes back to life in just one day? #CPP1stdayCal Poly Pomona</div> <div>It wouldn’t be a #CPP1stDay without something broken. Took the stairs from the 7th floor CLA to get lunch due to non-moving elevator:(Allison Bebinger</div> <div>Accidently directed my friend to the wrong building on #CPP1stday. I’m the best (:Rebeca Ramirez</div> <div>Today went way better than expected! Love my professors and classes in the middle of the afternoon are interesting! #cpp1stdayBen Zeimis</div> <div>I wish I could be at #CPP1stday but unfortunately my last 1st day there was in 1990.I need to come back there for another degree.Go Broncos!Mary Mangrich</div> <div>The first day of school had to be the hottest day of the week. #CPP1stdayMark F</div> <div>Weather-wise, it’s actually a really nice SoCal day today #CPP1stdayChris Bashaw</div> <div>Thanks for sharing your thoughts about the first day. #CPP1stday @himynameis_jlo @ah_e_Meh @thomas_rousseve @justdaza_it @8rudym8 @bzeimisCal Poly Pomona</div> <div>Who has an evening class tonight? #CPP1stdayCal Poly Pomona</div> <div>I had an evening class on my first day from 7-9:50PM but it got cancelled! Score! #CPP1stDay #CalPolyPomona @CalPolyPomonaDaniel Salas</div> <div>Spanish class!! Experience a new language!! #CPP1stdayRyan H. Lam</div> <div>Let’s go Broncos!!!! @cppbroncos @calpolypomona @TheHerdatCPP #CPP1stday #cppfirstday #FearTheHerd http://pic.twitter.com/rgwysYNbBrian Crane</div> <div>Fans are going crazy in the Kellogg Gym!!! #feartheherd #calpolypomona #cpp #cpp1stday http://instagr.am/p/P0oiOzJn_7/The Herd</div> <div><b>#CPP1stday is coming to a close. Have a great year!</b></div> <div>Great way to end the first day of school #cpp1stday, #calpolypomona, #enjoylife, #blessed, #greatful. @junior_is_meᗩИ❡Ǝℓ ᗰᗩℓᎠИᗩᎠ ✞</div> <div>Finally finished #CPP1stday thanks to a 15 min lecture class to end the day! Ralph Andrew Daza</div> <div>Although it was blazing hot, I still had a calpolytastic first day of fall quarter #CPP1stdayAllison Lam</div> <div>Just finished my first day of sophomore year, hello weekend #CPP1stdayLord Maxwell VII</div> <div>first day wasn’t as bad as i thought #calpolypomonaadriana.</div> <div>First day of class went well! Finally all settled in and feel at home #CPP1stdayMeagan Reichert</div> <div>My first day of college was a success. I’m proud to be called a bronco @calpolypomona! #CPP1stdayHeather Martin</div> <div>First day at cpp is finally done ! #CPP1stday #accomplishedbrianna ramirez</div> <div>#cpp1stdayChris Zelaya</div> <p>