As a graphic designer I am always looking for fresh and trendy color combinations to spice up my layouts. Color is a powerful communication tool and it definitely makes life exciting.
Although everyone has their personal opinion about color (for me, I find inspiration in nature), color trends are part design, part societal. Color forecasters (yes, this is profession!) consider what’s happening culturally and how this impacts our national mood.
Fashion — The latest fashions from the runways of Paris, New York and Tokyo play a major role in new color trends.
Sporting events – This summer, the Olympics have had a huge influence in color and design. Brit Pop!
Auto manufacturers – Concept cars feature innovative color ideas.
Film and television — Whether it’s wolves or westerns, entertainment media is powerful in reaching a wide audiences.
Sustainability – Green is always in!
Tangerine tango was the color of the year for 2012. It’s just a fun color. A lively reddish orange, provided the energy boost we needed to recharge and move forward. But oranges and reds are falling back in 2013 and being replaced by browns, blues, yellows and pinks along with peaceful neutrals.
I turn to nature for inspiration.