Category Archives: Strategy

Topics related to communication tips and strategies

Before you Tweet, know your CHIRPS

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One of the toughest parts of developing a social media presence is ensuring your posts are appropriate for your department and the university. Here are some guidelines on posting effectively on social media. We suggest that before you tweet (or do any work on social media), you follow the acronym CHIRPS to ensure your messages […]

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Tips to Setting Up a Social Media Site

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In Public Affairs, we help manage the university’s online presence, including in social media. As social media becomes more popular and widely used, we’ve also helped other campus departments learn about using social media as well as set up their presence. In our conversations with campus groups, here a few of the top things to […]

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Welcome to Spam-a-lot

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  When we launched a department blog in Public Affairs, we hoped to expand the conversation about communication-related issues on campus. We knew that would take some time but were optimistic an online dialogue could take place. It turns out that in just a few months, we have had 81 comments submitted to our site. […]

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Expanding access to campus photographs

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Have you ever seen a Cal Poly Pomona photo and wanted to hang it on your wall? Or were you featured in a snapshot you’d like to keep as a memento? Well, now we’ve made it easier. During commencement weekend, Public Affairs launched its Photo Services web site, which is hosted by Zenfolio. It’s a […]

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Hello world! The new Public Affairs blog

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Welcome to the Public Affairs blog. Please feel free to look through our posts. We plan to offer behind-the-scenes access to Public Affairs and the university through our posts. We’ll provide some tips and guidelines on topics that are frequently brought to our attention. We also hope this blog will be a venue to discuss […]

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