Showcasing the best and brightest of Cal Poly Pomona, PolyTrends is published twice annually by the Office of Public Affairs. The magazine includes feature stories on students, faculty, alumni and benefactors who are making a difference on campus, as well as updates on university projects and information about upcoming events. The Winter/Spring 2013 edition looks [...]

Mass emails to the campus are carefully moderated to protect the community from an overabundance of communications as well as protect our information technology systems. Some of the guiding concepts behind mass email usage are provided below. This service is separate from the bulk email batching service I&IT provides to those who work with large [...]

The Office of Public Affairs uses the following communication goals to guide its efforts. Increase knowledge and support of the university Increase understanding of Cal Poly Pomona’s distinguishing hallmarks Increase pride and a sense of community We work toward these goals by sharing engaging content that highlight the university’s 4Ps. Purpose Mission, values and goals [...]

When we redeveloped our website in 2012, Public Affairs experimented with having comments open on the blog and web pages. As it turns out, unscrupulous companies have been exploiting commenting to improve their own search results. In the blog post “Welcome to Spam-a-lot” we expressed our surprise in the sheer quantity of bogus posts. Even [...]

The Office of Public Affairs is proud to welcome two temporary hires who have proven themselves highly capable in a short amount of time. Justin Velasco, a former reporter from the San Gabriel Valley Tribune, has stepped in to manage media relations and social media. He covers STEM, science, agriculture, business, environmental design and engineering [...]

One of the toughest parts of developing a social media presence is ensuring your posts are appropriate for your department and the university. Here are some guidelines on posting effectively on social media. We suggest that before you tweet (or do any work on social media), you follow the acronym CHIRPS to ensure your messages [...]

In Public Affairs, we help manage the university’s online presence, including in social media. As social media becomes more popular and widely used, we’ve also helped other campus departments learn about using social media as well as set up their presence. In our conversations with campus groups, here a few of the top things to [...]

  Fun is a key element in social media. After all, people use Facebook and Twitter not just because it’s useful and provides information, but because it’s fun and engaging. #CPP1stday started as a fun way to generate and capture the excitement about the first day of classes. Public Affairs teamed with ASI in this [...]

  When we launched a department blog in Public Affairs, we hoped to expand the conversation about communication-related issues on campus. We knew that would take some time but were optimistic an online dialogue could take place. It turns out that in just a few months, we have had 81 comments submitted to our site. [...]

As a graphic designer I am always looking for fresh and trendy color combinations to spice up my layouts. Color is a powerful communication tool and it definitely makes life exciting. Although everyone has their personal opinion about color (for me, I find inspiration in nature), color trends are part design, part societal. Color forecasters [...]